How Does Defy Fight Back?

EXPOSE: tobacco’s manipulative marketing practices
FIGHT: against tobacco marketing that reaches little kids
RECRUIT: more people to get involved in the movement
PROVE: to the tobacco industry we won’t be targets for their deception
DEMONSTRATE: the truth on the streets

Ready to Get Involved?

When you join Defy, you get to pick your fight. There are different issues that we take on, all to defy the image and the lies of the industry. Check out our CAMPAIGNS here.

To be involved in Defy you have to be a member. Members attend a quick training to find out what is going on and how to get involved, then you’re in. Check out our TRAININGS here.

Once you’re a member, you can get experience in marketing, activism, promotions, and leadership, all of which look good on a college application or a resume. Plus, you can use Defy as community service hours, and get prizes and gear too.