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Brainwashing:
- The tobacco industry spends more than $15.1 billion dollars every year in advertising. That’s more than $41 million every day spent on marketing their deadly products, much of which is aimed at kids.
- 81.3% of youth smokers (age 12-17) prefer Marlboro, Camel and Newport. These are also the three most heavily advertised brands…coincidence?
- Only 54.1% of smokers over 26 prefer Marlboro, Camel and Newport. So, who are these companies advertising to?
- Between 1989 and 1993, Camel increased their Joe Camel ad budget from $27 million to $43 million. Their increase in spending gained them a 50% increase in sales.
- Several tobacco companies have tried introducing flavored tobacco products into the market. With flavors like : Twista Lime, Winter Mochamint, Caribbean Chill, Midnight Berry, Vanilla, and Cherry, tobacco flavors are starting to look like candy. Wait…how old are most candy eaters?
- Kool cigarettes introduced an ad campaign that paired their products with hip hop music and similar imagery, intended to appeal to African-American youth.
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